In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).
My research is focused on the problems associated with cross-cultural communication and how awareness of culture, language, tradition, and business practices can increase the advantages to globalization. This report will be field specific in
Introduction: In every type of business, how people are able to communicate dictates the success of the company. If all aspects of the business are not able to keep each other informed on important issues and breaking news, then the company is destined to fail. For my research report I have decided to focus my efforts on the issue of communication in the Beer Wholesaling industry. For over a year now I have been involved with the beer industry working in both promotions, and in merchandising. Even in that small window of time I have seen forms of communication change. This change has lead to both the creation, and the solution to many communication problems in this workplace.
I plan to study how the changing methods of communication have altered the beer wholesale business, and worked to solve and create problems. Over the past 10 years we have seen a revolution in how people in the work force are able to communicate. First car phones and then cell phones made contacting others much easier, and now computers are affecting everything through email and the Internet. The beer business, much like other business, is built mainly on the strength of communication. Brewers must communicate with wholesalers who in turn must be in constant communication with storeowners. If one of these lines of communications breaks down then a too much beer might be brewed for a season, or a liquor store may end up with