In today’s commercial world, the importance of customer relationship management has been emphasized all the time. Some people think that CRM system is the most valuable asset for a company. It enables companies get an insight into the behavior of their customers and make more effective interaction with customers, thereby providing a more efficient service. RJS Pest Management is a local company of the New York City. After nearly ten years running, it developed into a specialized B2B company and gained some accomplishments. However, there ‘s always room for improvement. This paper will take a in-depth study to RJS Pest Management and make a industry analysis, drawing the picture to find its market position. Moreover, a new CRM strategy made for RJS Pest Management will be bring out, and it aims to help the company avoid setbacks and break stagnation.
2) Introduction: History & Background
Founded in 2005, RJS Pest Management has been providing commercial pest control services to businesses in the New York City metropolitan area for nearly a decade. With the mission of providing a superior pest management service to customers, RJS Pest Management promises its licensed, certified technicians and friendly, helpful customer service to provide effective, ethical, and leading-edge pest control solutions that give their customers excellent results.
As a family owned and operated company, RJS Pest Management holds the belief “Our service is our name.” and strives to deliver its…