AVOIDING CROSS-CULTURAL MISCOMMUNICATION Abstract International business has been developing fast in the globalization. We can see Chinese businessmen in most of places in the world, from Africa to America, and many
foreign companies are investing in China, vise versa. I, a Vietnamese woman, am working for Korea National Oil Corporation (KNOC) in oil and gas field in Vietnam where lots of foreign oil and gas corporations are operating such as KNOC, Halliburton, Schlumberger, BP, and Premier. The world has become flatter and flatter, more and more people from different countries and different cultures work together, thus how to avoid cross-cultural communication to ensure people understand each other well has become a hot topic.
Then, it need determine the main cultural differences of the local culture in comparison with its home one, which its staffs must be well aware of and not confused. It would be better if the company has a local consultant or adviser who will help the company to train its staffs about the local culture, and consult the company’s business strategy in the local country. Furthermore, the company should have key personnel who have suitable qualifications, fully understand the local situation, politics, customs, and society, and be willing to follow the motto as “don’t draw attention to yourself and, above all, learn and respect the (local) culture” (Daniels et al., p130, 2009). These people will be able to resolve the local issues to ensure the operations of their company effectively.
What elements of other cultures (in general) must a company be aware of to operate profitably and successfully?
To operate effectively in other countries, the main factor of their cultures a company must be taken into account is ‘people’ with all key related elements as their language, religion, customs, tradition, beliefs, and even their living environment. The reason is that ‘people’ means labor force, consumers, distributors, partners, and competitors whom the company will deal with during its operation. Whether all transactions and communications will be carried out